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Communities will be the next big thing in marketing
Jessie Paul is the managing director of Paul Writer, which she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. Padmaja Nagarur...
View ArticleSocial Media Analytics – #IBM #Coremetrics : An Overview
We recently covered the Paul Writer Conference #CMO2011 on August, 25 2011. One of the interesting sessions, conducted by Vikrant Chowdhary, General Manager – Software Solutions Group, IBM India /...
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What Qualities make a Brand Desirable?
Which are the most desirable brands globally? Which brands have become more or less desirable over the past year? These are the questions that Clear’s global study on Brand Desire attempts to answer....
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